Launched in September 2020, the ‘Escape The Everyday’ campaign aims to promote demand for domestic holidays and consumer confidence as restrictions ease. The summer campaign ‘Escape the Everyday – Enjoy the UK this Summer’ focuses on cities and regional gateways that rely on international tourists and their expenditure
We are good to go.
The initiative is part of the UK Government’s GREAT Britain and Northern Ireland effort.
- The £5.4 million campaign begins off this week with over 1200 digital billboards promoting activities and experiences throughout the UK,
- As well as radio, digital audio and podcast advertising.
- In August, a new social media campaign featuring short videos and sponsored content will debut.
“There is so much to see and do in our vibrant towns, cities and villages across the United Kingdom,” said Tourism Minister Nigel Huddleston. Our fantastic tourist and hospitality businesses have had a difficult time, but they’re eager to welcome us back, and I urge everyone to support them.”
“Now is the time to book a domestic city break and support our local businesses, attractions, and destinations as they start to rebuild,” said VisitEngland Director Andrew Stokes. We want people to explore and rediscover what’s on their doorstep, whether it’s a day trip or an overnight stay, dining in our vibrant cafés or seeing our world-class museums and galleries.
The current tourist agency predicts domestic tourism expenditure at 51.4 billion pounds this year, little over half of 91.6 billion pounds in 2019. The domestic tourist business in Britain lost almost two-thirds of its value last year, costing the economy GBP 58 billion. It expects inbound tourist expenditure in the UK to be £6.2 billion this year, down from £28.4 billion in 2019.